Iterable, a San Francisco, CA-based provider of a growth marketing solution for B2C companies, raised $23m in funding.
The round was led by Index Ventures with participation from CRV and other past investors.
The company intends to use the funds to further invest in engineering and customer success, continue to build the platform for consumer marketing, CRM and messaging.
Led by Justin Zhu, co-founder and CEO, Iterable provides enterprise B2C (business-to-consumer) companies with a scalable platform to segment and engage their users across email, mobile push notifications, SMS and in-app messages. With this latest functionality, customers can message active users inside their mobile apps, engaging them in an immediate manner.