BillFront, a London, UK- and Berlin-based financial technology company which enables the digital media industry to get access to media revenues, closed a $35m (£27m) integrated debt and equity Series A funding round.
Backers included 4finance, a provider of online and mobile financing solutions to consumers, NIBC Bank Deutschland, a provider of structured finance solutions in Europe, as well as existing investor FinLeap.
The company intends to use the funds to expand operations, to continue the development of its proprietary technology and the acquisition of new talent.
Co-founded in 2015 by Christopher Vogt and Greg Dimitriou, BillFront uses technology, based on data-driven risk management methodology, which connects directly to media companies’ invoicing systems and automatically suggests eligible invoices for financing. It provides financing between €50k and several millions of euros per month through integrating into its customers’ invoicing systems.
The company works with corporate clients within the digital media space such as advertising agencies, Demand-Side and Supply-Side-Platforms, ad-exchanges, networks, as well as publishers and app developers, globally.