Amagi Media Labs, a Bengaluru, India-based media technology company, closed a US$35m Series D primary and secondary round.
The round was led by Emerald Media, the Pan-Asia company backed by leading global investment firm KKR for investing in the media and entertainment sector, with participation from Premji Invest, the investment arm of Azim Premji. Prior to this, Amagi has raised US$25 million from Premji Invest, Mayfield India and Nadathur Holdings.
The company intends to use the growth capital to expand its targeted advertising platforms globally, enter new international markets for its cloud-based managed broadcast services and introduce a host of products to cater to the various needs of TV broadcasters and OTT networks.
Led by Baskar Subramanian, Amagi provides cloud-based managed broadcast services and targeted advertising platforms to customers worldwide.
It enables TV networks to create a complete broadcast workflow on the cloud and deliver content over satellite, cable, IPTV or OTT (Over-The-Top) platforms. Using the company’s patented technologies, advertisers can target audiences at a regional level across traditional TV and OTT multiscreen platforms.
Headquartered in Bengaluru with offices in New York City, London, and Hong Kong, Amagi has deployments in over 30 countries for leading TV networks and is India’s largest TV Ad network supporting more than 3,000 brands.