Zarget, a Walnut, CA-based provider of marketing automation software, raised $6m in Series A funding.
The round was led by Sequoia India with participation from existing investors Accel Partners and Matrix Partners.
The company, which has now raised $7.5m to date, intends to use the funds to scale its marketing automation products.
Founded in 2015 by Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, Zarget provides a SaaS-based web optimization and marketing platform for small businesses to optimize their web presence in real-time without any coding skills required.
Capabilities include A/B testing, dynamic heatmaps, funnel analysis, form analytics, and user polls and feedback – backed by 24/7 customer support.
The Chrome plugin lets users make changes instantly from within the browser.
The company currently serves more than 1,000 customers in 10 countries including brands like Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil.