TrendKite, an Austin, Texas-based PR analytics company for agencies and corporate brands, raised $16M in Series D funding.
The round was led by Adams Street Partners, with participation from Battery Ventures, Noro-Moseley and Mercury Fund. In conjunction with the funding, Jeffrey Diehl, managing partner of private equity firm Adams Street Partners, will join TrendKite’s board.
The company, which has raised over $35m to date, intends to use the funds to conduct R&D and accelerate its product roadmap and launches.
Founded in 2012 and led by CEO Erik Huddleston, TrendKite TrendKite provides software to agencies and corporate brands to measure and analyze the impact of their PR efforts across multiple channels. Having established a presence in the media monitoring market, the company is now building out proprietary technology and data assets to target the marketing technology space.