Spongecell, a NYC-based advertising technology company, secured $10.5m in a combination of debt and equity financing.
Backers included existing investor Safeguard Scientifics and Pivotal Capital, a Silicon Valley – based venture debt company.
The company intends to use the funds for R&D and marketing initiatives.
Led by Ben Kartzman, CEO, Spongecell provides a programmatic creative technology platform that allows brands, creative and media agencies to transform standard ads into dynamic, interactive digital ad experiences that run anywhere to create consumer engagement.
FinSMEs
01/11/2016