Pritzker Group Venture Capital is expanding its Los Angeles venture capital office.
Partner Gabe Greenbaum has relocated from the firm’s Chicago office to Los Angeles where he will lead the PGVC office in Los Angeles. Joining him from Chicago is Peter Liu, vice president.
The firm also recently hired Nico Gimenez, who joins as an associate.
Founding in 1996, PGVC will continue to pursue early-stage investment opportunities, particularly in enterprise, consumer tech, healthcare IT and emerging technology (artificial intelligence, internet of things, virtual reality).
The firm, which has already backed more than 20 LA-area companies, including Dollar Shave Club, Honest Company, Hello Giggles, AwesomenessTV, BigFrame, Pluto.TV, Graphiq and Airmap, generally makes initial investments in the $3 million to $8 million range and deploys smaller amounts of capital (up to $1 million) into earlier stage companies to support serial entrepreneurs and other unique opportunities.
While PGVC typically invests $15 million to $20 million over the life of its investment in a company, the firm has the flexibility to deploy up to $50 million in any one company.