IfOnly, a San Francisco, CA-based marketplace for experiences, raised a new round of funding of undisclosed amount.
Sotheby’s, the global art business, made the investment.
The company intends to use the funds to accelerate further expansion into new markets domestically as well as internationally and invest in technology.
Founded in 2012 by CEO Trevor Traina, IfOnly will launch the partnership with Sotheby’s with the “IFONLY PRESENTS: The Experiences Auction” featuring a selection of approximately 25 adventure, culinary and athletic experiences created by IfOnly.
A portion of the selling price of every item will go to worthy causes around the world.
Featured lots in the auction include:
– London “Star Wars” Premiere,
– Winemaker dinner with Screaming Eagle at Meadowood Napa Valley for six Guests, and
– Private tennis lesson with former pro and Olympic medalist Brad Gilbert.
The company is backed by several VC firms and angel investors including Advance Newhouse, Digital Garage, XB Ventures, American Express Ventures, Khosla Ventures, Founders Fund, Drew Houston, Ron Burkle, Nirav Tolia, Marc Benioff, Yuri Milner, Marissa Mayer and Jeremy Stoppelman.