Hickies, Corp., a NYC-based creator of shoelaces, raised $10m in funding.
The round was led by Sforza Holding, owners of footwear and sporting good brands Topper Brazil and Rainha, a global footwear brand and Endeavor Catalyst.
The company intends to use the funds to to begin distribution in Brazil in 2017 expand globally
Founded by Argentinian couple Gaston Frydlewski and Mariquel Waingarten, Hickies has built a modular lacing system designed for an active lifestyle.
The company, which recently launched two new models, HICKIES 2.0 and HICKIES Kids, operates hickies.com in the United States, Germany, the United Kingdom, Mexico, Australia, and multiple marketplaces, all with local fulfillment capabilities.
Since its inception, the company has shipped over two million packs of its lacing system and holds nearly 50 patents worldwide.