Finimize, a London, UK-based fintech startup focused on millennials, raised £450k in seed funding.
The round was led by Passion Capital, with participation from Jason Butler, one of the top 100 financial advisers in the UK and author of The Financial Times Guide to Wealth Management.
The company intends to use the funds to to build the team and to continue the development of Finimize MyLife.
Founded in 2015 by university friends Max Rofagha and Scott Tindle, Finimize provides Finimize MyLife, a free-to-use online financial advice platform for millennials, which builds on the success of a 60k subscriber daily finance newsletter. The tool, which will provide anyone with a detailed and personalized financial plan guided by research and algorithms, will launch in alpha in December 2016 to the top 500 people on the waiting list, before launching in beta in early 2017.