Bonusway, a Helsinki, Finland-based provider of a loyalty program for online shoppers, raised €6.9m in equity and debt funding.
Backers included Buran VC (which provided €3.7m in equity funding) and Visionplus.
Led by CEO Tatu Koistinen, Bonusway provides an e-commerce loyalty service that offers cash rewards and online shopping inspiration for consumers in Finland, Sweden, Turkey and Russia. For e-commerce businesses, the platform offers a loyalty program to make existing customers come back and reach new ones.
The merchant-independent service has over 1.5M users and 3 500 e-commerce partners worldwide.