Bonusway, a Helsinki, Finland-based provider of a loyalty program for online shoppers, raised €6.9m in equity and debt funding.
Backers included Buran VC (which provided €3.7m in equity funding) and Visionplus.
The company intends to use the funds to increase marketing efforts in terms of user acquisition and retention and to make online shopping social.
Led by CEO Tatu Koistinen, Bonusway provides an e-commerce loyalty service that offers cash rewards and online shopping inspiration for consumers in Finland, Sweden, Turkey and Russia. For e-commerce businesses, the platform offers a loyalty program to make existing customers come back and reach new ones.
The merchant-independent service has over 1.5M users and 3 500 e-commerce partners worldwide.
FinSMEs
16/11/2016