AirPR, a San Francisco, CA-based provider of analytics tools for the PR industry, raised $5m in Series B funding.
The round was led by Storm Ventures, with participation from Salesforce Ventures and existing investors Mohr Davidow and Correlation Ventures.
The company, which has now raised $10m to date, intends to use the funds to continue to develop measurement tools and exoand operations.
Led by Sharam Fouladgar-Mercer, Raj Sathyamurthi, Rebekah Iliff and Patrick Liang, AirPR provides analytics, insights, and measurement solutions for the PR industry. The company currently serves Fortune 500 and companies seeking to understand the impact of PR on business objectives and increase overall PR performance through applying big data.