TVision, a Boston, MA-based attention measurement company for TV and Over-the-Top (OTT), secured $6.8M in funding.
The round was led by Accomplice with participation from Golden Venture Partners, Jump Capital, ITOCHU Technology Ventures and Project 11 Ventures.
The company intends to use the funds to further expand its single-source panel nationwide and grow its team.
Led by Yan Liu, CEO, Dan Schiffman, CRO, and Raymond Fu, CSO. TVision provides an platform for brand advertisers, TV networks and OTT platforms to measure audience attention. The company’s core technology uses data science and computer vision technology to passively measure “eyes on screen attention” at a person level to optimize ad spend and networks to improve programming content.
The MIT-born company, which has offices in New York and Tokyo, captures and reports on viewer attention across 285 channels and 99% of the content on Netflix, Amazon and Hulu, including originals.