CaliberMind, a Boulder, CO-based predictive marketing SaaS startup, closed a $1.1M seed funding.
Backers included CEB Ventures, the venture arm of CEB, Colorado-based Meritage Funds, PV Ventures, and Crawley Ventures among others.
The company intends to use the funds to expand the data science team and accelerate sales growth.
Led by Raviv Turner, CEO and Co-Founder, Oren Zamir, CTO and Co-Founder, and Corey Litwin, new VP of Sales, CaliberMind is a marketing technology platform that uses machine learning and human language analysis to build a 360-degree psychographic persona that can predict a buyer’s behavior.
The solution connects to a customer’s CRM and pulls in voice and email conversations, combining it with data captured by marketing automation tools. CaliberMind then scours the web for data about a buyer including their social media presence. Natural Language Processing (NLP) is then applied to analyze and map a company’s entire marketing content library and to prescribe the best possible content to send each buyer based on their persona.
The platform, which integrates with tools including Salesforce, Marketo and Eloqua, has Fortune 100 customers including Citrix and NetApp.