Apprl, a Brussels, Belgium-based shoppable content advertising solution, raised €1.25m in funding.
The round, raised with the support of EIT Digital, was led by Spintop Ventures, with participation from business angels with advertising and media background.
The company intends to use the funds to further develop the technology and scale across Europe.
Led by Martin Landén, Co-founder & CEO, and Gustav Gisseldahl, Co-founder and Head of Business Development, Apprl provides has developed a shoppable content advertising platform to connect brands and retailers with style influencers and premium media to get products promoted through the content they write and publish.
Influencers and digital magazines can create, with the APPRL technology, interactive collages, popup shops and other types of articles with products that the readers can buy.
Users include Elle magazine, Net-A-Porter, Luisaviaroma, Thomas Sabo, Metro Mode, Gina Tricot and more.