Zeta Interactive, a NYC-based marketing technology company, secured $45M in funding.
Backers included FS Investments, GSO Capital Partners, Cerberus PNC Senior Loan Fund, L.P. and PNC Bank, National Association.
The capital was raised in conjunction with the closing of Zeta’s recently announced acquisition of Acxiom Corp’s (NASDAQ: AXCM) email services unit, Acxiom Impact, which expanded the company’s existing customer base and grew its percentage of long-term subscription revenue.
The company, which came 14 months after Zeta raised $120m from a consortium led by FS Investments/Blackstone’s GSO Capital Partners, intends to use the funds to integrate Impact into its platform, grow its market penetration in the US, UK and international markets as well as to accelerate its strategic acquisition strategy.
Led by David A. Steinberg, CEO and Co-Founder, Zeta Interactive provides a SaaS-based marketing cloud that allows brands to acquire, retain and grow customer relationships. Over the past three years, the company has invested into extending and enhancing its platform through organic initiatives and strategic acquisitions such as the purchase of the CRM division of eBay Enterprise, marketing automation platform ClickSquared, and the Actions division of Adchemy Inc., along with its patented machine learning platform.
Today, Zeta has more than 1,300 employees operating in 25 offices across four continents.