TVTY, a New-York, Paris, and London-based moment marketing company, raised $6.7M in funding.
The round was led by Serena Capital with participation from previous investors Partech International and 360 Capital Partners.
The company intends to use the funds to double its Research & Development team; increase its customer success teams across the UK, US and France; and accelerate growth across the globe.
Led by Eliott Reilhac, CEO, EMEA, TVTY operates a moment marketing platform that lets advertisers instantly launch digital marketing campaigns triggered by offline events such as TV shows or commercials, sports events, and changes in the weather. Triggers can include real-time flight information, stock levels, box-office sales or public transport delays and can be as granular as desired.
It is used by both brands and agencies in more than 40 different countries worldwide. Customers include Sony, Intel, Tesco, O2, GSK, Volkswagen and Nationwide.