Promoboxx, a Boston, Massachusetts-based provider of a SaaS marketing platform that aligns brands and their retailers, raised $8.2m in Series A funding.
The round was led by Ascent Venture Partners and Grotech Ventures with participation from existing investors Launch Capital, Converge Venture Partners, Boston Seed Capital, StageOne Ventures and several Boston angel investors. In conjunction with the funding, Matt Fates of Ascent venture Partners and Steve Frederick of Grotech Ventures are joining Promoboxx’s board of directors.
The company intends to use the funds to scale U.S. and overseas operations for its marketing platform.
Led by Ben Carcio, CEO and co-founder, Promoboxx provides a SaaS-based marketing platform that empowers national brands to connect and align with their local retailers to drive revenue. The solution allows a brand’s corporate marketing team to share digital content and campaigns that retailers can localize and approve in a simple steps.
The company works with over 30 leading brands in the outdoor, footwear, auto, appliance, flooring, animal nutrition, and hearing aid industries, including Arc’teryx, Cargill, Chevrolet, GE Appliances, New Balance, Nissan, Shaw Floors, and Specialized Bicycle Components, connecting and aligning over 16,000 retail locations.
Promoboxx is a TechStars Boston 2011 graduate.