Metadata, a San Francisco, CA-based provider of a patent-pending intelligent demand generation platform for B2B marketers, raised a $2m seed funding round.
The round was led by Hillsven Capital with participation by Greycroft Partners, 500 Startups, and Right Side Capital Partners, as well as various angel investors.
The company intends to use the funds to develop and scale its sales, marketing and development efforts and expand its integration with complementary SaaS products.
Founded in 2015 by Gil Allouche and Yan Manevich, Metadata has developed a patent-pending intelligent demand generation platform for B2B marketers who want to optimize their spend and reduce customer acquisition costs by generating and targeting new pipelines of qualified prospects. The machine learning driven platform combines first-party data from internal CRM, marketing automation platforms and hundreds of third-party data signals to build active personas based on existing accounts and leads.
Customers include Datawatch, AtScale, Concurrent, Cisco, UBM, Datawatch, OOMA and others.