Inverse, a New York and San Francisco, CA-based digital media startup, focused on the future of innovation, science, entertainment, and culture and geared towards millennial men, raised $6m in Series A funding.
The round was led by Crosslink Capital with participation from Bertelsmann Digital Media Investments (BDMI), Social Starts, Bialla Venture Partners, and Vast Ventures. In conjunction with the funding, Omar el-Ayat, Vice President at Crosslink Capital, will be joining Inverse’s board.
The company, which has raised nearly $8m to date, is using the funds to add talent to the management team (including newly appointed VP of Sales, Michael Branch), and launch its first brand campaigns with advertisers looking to engage the Male 18-34 demographic. Inverse will be focused on developing premium display units and native custom content integrations including both written and video sponsorship opportunities.
Led by Dave Nemetz, Founder and CEO, Inverse is a digital media company covering innovation, science, and culture for a millennial male audience through original reporting, videos, news coverage, opinion, and analysis. Launched one year ago in August of 2015.