DaySmart Software, a Wixom, MI-based provider of business management software and workflow solutions to consumer facing small and medium sized enterprises, received a private equity investment from SFW Capital Partners.
The amount of the deal was not disclosed. In conjunction with the investment, SFW’s Omair Sarwar, will join DaySmart’s Board of Directors.
The company will use the funds to enhance its sales and marketing capabilities, develop new products, enter new markets, and accelerate growth.
Founded in 1999 by Mark and Chris Jackson, who currently serve as the President and Vice-President, respectively, DaySmart offers software and supporting services that provide owners and managers of small, consumer-focused service establishments the information and workflow capabilities required to operate their businesses effectively. The solution offers a broad range of functionality covering all the key aspects of managing these businesses including appointment scheduling, customer information management, employee scheduling, payroll, and product inventory management, among other features.
Customers include tens of thousands of salons, spas, and pet groomers.