Beckon, a San Mateo, CA-based martech platform, raised an additional $10m in funding.
The round was led by Venrock, with participation from existing investors August Capital, Canaan Partners, El Dorado Ventures and The Kaiser Family Foundation.
The company intends to use the funds to continue to continue to recruit and hire talent in every department, and speed development of its platform to further augment its marketing performance analytics, planning and reporting suite.
Led by Jennifer Zeszut, CEO, Beckon provides an enterprise-class data management and real-time marketing intelligence platform featuring visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs.
The company’s platform is used by the world’s biggest brands, including Coca-Cola, IBM, Gap and Reebok.