Arbor, a NYC-based marketplace for people-based data, closed a $6.5m Series A funding round.
The round was led by Canaan Partners with participation from First Round Capital.
The company intends to use the funds to expand operations.
Founded in 2014 and led by David Yaffe, CEO, Arbor operates a marketplace which allows publishers and app developers to surface, value, and monetize their data asset in a privacy-friendly, transparent manner and buyers to access identity, deterministic cross-device, and location based information at scale.
The demand-side is composed of marketers, advertising technologies, and companies in big data, market research and financial services.
The company has also announced the appointment of Paul Turner – most recently Adbrain’s Chief Revenue Officer – to lead Arbor’s global sales efforts from their San Francisco office. Prior to Adbrain, Turner was the Chief Revenue Officer at Adaptly and previously served as Head of International at Invite Media, acquired by Google in 2010 and later rebranded to Doubleclick Bid Manager.