Yieldbot, a New York-based digital media technology and marketplace that connects brands with active consumer intent, raised a $35m Series C round of funding.
The round was led by new investor Staley Capital with participation from all existing venture investors RRE, New Atlantic Ventures, SJF Ventures, Converge Venture Partners as well as capital participation by City National Bank.
The company intends to use the funds to expand sales and marketing presence across the U.S. as well as accelerate product growth across mobile, video and explore strategic acquisition opportunities.
Led by Jonathan Mendez, CEO, Yieldbot is a marketplace for real-time consumer intent in premium content which leverages real-time data and header bidding media connecting brands to the active intent of consumers on over 1000 websites.
Yieldbot also has offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland.