SmartZip Analytics, Inc., a Pleasanton, Calif.-based provider of SaaS predictive marketing solutions for businesses in the real estate ecosystem, secured $12m in new financing.
The debt financing round was led by ORIX Growth Capital with participation from existing investors.
The company intends to use the funds for the roll-out and adoption of its latest real estate product offering, SphereTargeting, and to expand into the mortgage vertical through the SmartTargeting for Lenders edition of its platform.
Led by president and CEO Avi Gupta, SmartZip provides SaaS-based predictive marketing solutions for real estate, lending and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, the company’s SmartTargeting platform offers an integrated solution that can identify top home seller prospects accurately, and engage them through targeted online and offline marketing campaigns. The newly introduced SmartTargeting for Lenders provides predicted “Pre-Mover Scores” for every contact in a lender’s own database or in any market across the United States. In addition, the recently released SphereTargeting solution allows real estate and mortgage companies to generate repeat business from their past customers and contacts by honing in on those most likely to sell and automatically sending them targeted multi-channel advertising messages. Finally, a new mobile CRM technology – called CheckIn – enables customers to manage leads and prospects on the go with rich data and insights at their fingertips.
Customers include national real estate companies including Homes.com, ZipRealty.com, HomeSnap, foreclosure.com, RealtyStore.com and others.
SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital and ORIX Growth Capital.