The amount of the deal was not disclosed.
With this acquisition, ScribbleLive expands its global presence and adds new tools to their platform to allow marketers to manage the complete lifecycle of their content.
ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. Together with the vast amount of Linkdex data, which includes organic search performance data on billions of pages, a unique author database, and reporting and productivity tools, the company’s solutions will allow marketers to get the most out of their content marketing efforts.
Following the close of the deal, Mark Smith, Linkdex’s CEO, will continue to lead the division’s growth, and directly report to ScribbleLive CEO Vince Mifsud in the role of Managing Director.
Linkdex has been backed by global technology investor Amadeus Capital Partners since 2009.
ScribbleLive provides a SaaS solution that combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. Its platform is used by 1000+ brands including Bank of America, Bayer, Deutsche Telekom, Ferrari, Oracle, Red Bull and Yahoo!