Purple WiFi, an Ashton Under Lyne near Manchester, UK-based provider of a service for businesses to provide WiFi to their customers on a free to use basis, raised a £3M growth loan.
BOOST&Co provided the debt financing.
The company intends to use the funds to scale to accelerate its sales development and global deployment.
Led by Gavin Wheeldon, CEO, Purple provides a platform for physical spaces, which leverages social engagement, marketing tools and location analytics to allow brands to get digital insights using WiFi data from real world spaces to better understand their customers and to create a personalized experience for people in their venues. With nearly 7 million users in 134 countries, Purple works with a range of brands and venues including Legoland, Molson Coors, Jaguar, United Wireless Arena, City of York and TUI.
The company also has offices in Spain, the US, Australia and Singapore.