ReviMedia Group, BV, a NYC-based marketing technology company, received $12.5m in equity funding.
NewSpring Capital, a family of private equity funds providing growth and expansion capital, made the investment. As part of the transaction, Glenn Rieger of NewSpring Capital will join ReviMedia’s Board of Directors.
The company intends to use the proceeds to expand the sales and marketing organization, support international expansion, and continue development its PX technology platform.
Founded in 2010 by Frans van Hulle and Bas Offers, ReviMedia provides clients with an online lead generation platform delivering lead volume across a number of industry verticals. More recently, the company began offering a lead exchange platform, PX, to market participants, which places emphasis on automation, transparency, and a user-friendly experience by featuring lead scoring and verification technology.
ReviMedia also operates offices in The Netherlands, Ukraine and Panama.