Engagio, a San Mateo, CA-based marketing technology company, raised $22m in Series B funding.
The round was led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures.
The company intends to use the funds to expand customer success, scale sales and marketing, and accelerate product innovation in the Account Based Marketing (ABM) category.
Founded by CEO Jon Miller, who also co-founded marketing automation company Marketo, Engagio is building an “Account Based Everything” platform for B2B companies with a target account strategy, which complements existing marketing automation solutions and Salesforce to provide a holistic, account-based view and orchestrate outbound interactions across sales and marketing.
To date, the company has signed on more than 50 customers including VMware, New Relic, BlueJeans, Guidewire, Aria, Hearsay Social, Apttus, VersionOne, LiveRamp and InsightSquared.
The team also includes:
– Ray Carroll as VP Sales,
– Scott Fehr as VP Customer Success,
– Glen Lipka as Head of Magic and VP Product/UX, and
– Brian Babcock as Chief Technology Officer and Co-Founder.