Heap, a San Francisco, CA-based analytics infrastructure company, raised $11m in Series A funding.
The round was led by New Enterprise Associates with participation from Menlo Ventures and seed-stage investors SV Angel, Initialized Capital and Pear (Pejman Mar Ventures).
The company, which has raised $13.2m in total funding to date, will use the new funds to continue growing the team and executing on its product roadmap.
Founded in 2013 by CEO Matin Movassate, Heap provides an analytics platform that automatically captures all app and website user interactions upfront to allow every team within a company, including product, marketing, data science, customer success and engineering, to get the data they need to make smarter decisions.
The company currently serves over 5,000 companies in SaaS, ecommerce, media and beyond, including Lending Club, Salesforce, Macy’s, Zendesk, The Atlantic and Twilio.