Fooji, a Lexington, Ky.-based real-time fan engagement platform designed to provide meaningful brand experiences, closed an $800K seed funding.
The round was led by Omaha-based Dundee Venture Capital with additional support from KGC Capital.
The company intends to use the funds to expand its sales team and hire engineers to build out on-demand service integrations and to further develop analytics and reporting capabilities to create and refine its on-demand delivery marketing channel.
Led by Gregg Morton, Co-Founder and CEO, and Erik Zamudio, Fooji Co-Founder and CBO, Fooji provides a platform that allows brands to enhance fan brand loyalty via in-the-moment social engagement and user-generated content. Fooji enables brands to send food, beverages and product samples and services using emojis linked to on-demand services.
The startup has already built a meaningful base of brands on its platform, including Fox, Verizon, Warner Bros. and AB Inbev.