Outfittery, a Berlin, Germany-based curated shopping startup, raised $22m in funding.
The round was led by Octopus Ventures, with participation from U-Start Club and existing investors Holtzbrinck Ventures, Highland Capital Partners, Northzone Capital, and Mangrove Capital Partners.
The company will use the funds to continue to expand international operations.
Co-founded in 2012 by Anna Alex, Julia Bösch, and Tobias Nendel, Outfittery operates a personal shopping platform for men to buy clothing from top brands via experts and a dedicated customer service.
Each customer is served and advised personally by a stylist who will put together two to three individual outfits regarding his needs after a first online contact and a personal phone call. The outfits are sent out in a black and white box with a chic suitcase look.
The company, which is also backed by High-Tech Gründerfonds, RI Digital Ventures, VC Fonds Kreativwirtschaft Berlin (managed by IBB), has 300 employees including 150 stylists serving approx. 300k men, mianly in the age between 30 and 50 years.