LookBookHQ, Inc., a Toronto, Ontario, Canada-based content marketing automation platform, raised $4m in Series A funding.
The round was led by Edison Partners, with participation from Hyde Park Venture Partners.
The company will use the funds to expand the development of its platform and proprietary recommendation engine, increase sales and marketing efforts, grow its workforce in the U.S. and add key roles in Toronto.
Led by Mark Opauszky, Co-Founder and CEO, LookBookHQ provides B2B marketers with a platform to move their buyers – both known prospects and anonymous visitors – through an automated journey of relevant content to educate and influence their purchase decisions.
The platform, which integrates with existing marketing systems like Oracle Eloqua and Marketo, is used by revenue-focused marketers from nearly 100 mid-market and enterprise companies, including Thomson Reuters, Intel Security, Vodafone, Adobe and Western Union.