Aromyx, a Palo Alto, California-based patented technology that captures the human sensory experience of taste and scent, is raising $3.6M in growth capital on Propel(x)’s platform.
Backers included Oriza Ventures, Eric Di Benedetto, the Stanford-StartX Fund, Rationalwave Capital, John (Launny) Steffens of Spring Mountain Capital, and TEEC Angel Fund.
Founded by Chris Hanson and incubated at Stanford’s StartX accelerator and the Plug and Play Ventures Materials program, Aromyx develops technologies that enable scientific, reproducible measurement and digitization of taste and scent.
The company’s platform, the EssenceChip™, a disposable biosensor, places the human taste and olfactory receptors into a biochip. It is used in the food and beverage, flavor and fragrance, consumer packaged goods, chemical and agricultural industries.
Aromyx is currently in advanced negotiations with some of the largest consumer packaged goods companies.