store2be, a Berlin, Germany-based online booking platform for offline promotion and advertising spaces, raised a high six figure funding round.
Backers included Project A Ventures, Global Founders Capital, Perikles Ventures (with Dr. Adrian Kiehn) as well as WWM (with Dr. Christian Coppeneur-Gülz).
The company intends to use the funds to continue to expand operations.
Co-founded in 2015 by Peter Gundel, Marlon Braumann, Emil Kabisch, and Sven Wissebach, store2be offers companies and brands live communication in the offline world. It provides companies and agencies interested in advertising their goods or services with the possibility to book measurable and scalable live communication directed precisely at target groups. Store2be.com allows them to to lease temporarily spaces for advertisements and promotional actions in shopping centres and at independent retailers (store-in-store), fitness studios, airports, institutes of higher education, cinemas and events.
In addition, the platform offers the possibility to book additional services such as help with setting up stands, logistical assistance or personnel.
Over 1,000 spaces all across Germany are already available for booking through store2be.com. Customers include Amorelie, Glossybox and Pets Deli, among others.
The company was founded in the context of the Karlsruhe-based incubator CyberLab.