Mobvista, an Asian mobile ad tech company listed on the NEEQ in November 2015, acquired GameAnalytics, a Copenhagen, Denmark-based behavioral analytics platform for game developers.
The amount of the deal was not disclosed.
Through the acquisition, Mobvista will expand its international reach and service offering to bring a complete advertising technology platform to game developers.
With a global mobile ad network that captures more than 10 billion daily impressions from integrated ad spots and websites across more than 240 countries and regions, Mobvista is pursuing an overseas growth strategy that already brought to the acquisition of U.S.-based NativeX in March 2016.
Led by Robin Duan, founder and CEO, the company serves such clients as Baidu, Tencent, Alibaba, Uber, Electronic Arts, SGN and Machinezone.
Founded in 2012 by Danish serial entrepreneur Morten E. Wulff and led by CEO Luke Aviet, previously Vice President and MD EMEA at AOL, GameAnalytics provides a free analytics service platform for game developers with over 25,000 registered developers.
The company, which has received over $8M in funding from investors including Sunstone Capital as well individuals such as AOL Content & Consumer Brands President Jimmy Maymann, Maker Studios President Rene Rechtman, GoViral Founder Claus Moseholm, TechCrunch Founder Michael Arrington, Podio Founder Tommy Ahlers and Paypal Head of Corporate Development Anil Hansjee, serves game studios such as Flaregames, PopCap Games, Illusion Labs and Hipster Whale.
Post-acquisition, GameAnalytics will continue to operate as an independent platform providing its core service, free analytics.
FinSMEs
15/07/2016