Pixie Technology, a Los Altos, CA-based Location of Things solution, closed a $18.5m Series B funding.
The round was led by Spark Capital with participation from Cedar Fund, OurCrowd and private investors.
The company, which has raised $24m in funding total, will use the funds to scale production, expand its Location of Things platform and ecosystem and its Software Development Kit to allow developers and third parties to create new applications, building its signaling technologies into other products, devices and services.
Led by Amir Bassan-Eskenazi, CEO and co-founder, Pixie Technology combines augmented reality navigation with innovative signaling technology to provide a Location of Things (LoT) technology platform that allows anyone to create a digital map of their things.
The company uses tags called Pixie Points™ to establish a personal digital map of all tagged items so that it can help users locate lost items within inches.
Pixie Points are tools that give everyday physical items a digital identity that can be instantly located. Pixie Point tags affix to everything from keys, wallets, remotes to toys and pets and allow consumers to track and find them with their smart device. Once activated, Pixie Points continually communicate with each other, creating a digital map that can be viewed and managed with the Pixie app.
The company also has offices in Boston and Israel.