Leadpages Buys Marketing Automation & Email Platform Drip

leadpagesLeadpages, a Minneapolis, MN-based provider of software for businesses to collect leads via landing pages, websites, social media, email, and text messaging, acquired Drip, a marketing automation and email platform.

The amount of the deal was not disclosed.

The acquisition, which came one year after Leadpages’ $27m Series B financing round led by Drive Capital, Foundry Group, and Arthur Ventures, brings marketing automation and a visual campaign builder to the Leadpages catalog.
Founded in 2012 and based in Fresno, CA, Drip provides a platform featuring tools including customer journey mapping, workflow automation, lead scoring, and and event ­triggered communication. The acquisition also adds product, engineering, and customer success talent to the Leadpages team, starting with CEO Rob Walling and co­founder Derrick Reimer, will join Leadpages at Minneapolis headquarters, growing the Leadpages team to over 180.



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