Lifesum, a Stockholm, Sweden-based digital health company, raised $10m in funding.
The round was led by global venture capital firm Nokia Growth Partners (NGP), with participation from Draper Esprit, Bauer Media Group and SparkLabs Global Ventures. In conjunction with the funding, Walter Masalin, NGP, will join Lifesum’s board.
The company will use the funds to hire across multiple sections of its team, including engineering, product, design and marketing and grow in Europe and the US.
Co-founded by Henrik Torstensson, CEO, and Marcus Gners, COO, Lifesum provides an app that features tech and psychology to show users how changing small, everyday habits can transform their life.
The app – which has 15 million users worldwide – is available on iOS, Android and Apple Watch.
In 2016, the company has launched digital-to-real world partnerships with food and juice bar Crussh in the UK, and farm-to-table delivery service PALETA in the U.S. Both projects saw Lifesum provide user data which revealed the nutritional deficiencies in London (for Crussh), and New York and Los Angeles (for PALETA). This data was then used to create tailor-made juices to provide the nutrients that locals were lacking.
Lifesum is also seeking partnerships with organizations in other sectors, including food, fitness, healthcare, DNA and pharmaceuticals.