ReviewTrackers, a Chicago, IL-based customer feedback platform for enterprise businesses, secured $4m in growth capital.
The equity round, led by American Family Ventures, was complemented by debt financing from Square 1 Bank, a division of Pacific Western Bank.
The company, which has raised a total of $6.1m , intends to use the funds to accelerate the development of its software.
Led by Chris Campbell, CEO, ReviewTrackers provides software that enables brands to innovate based on customer reviews and feedback. The platform aggregates reviews from over 70 review sites to allow brands to manage their online reviews, uncover hidden customer insights, make data-driven decisions and improve brand reputation. It is used by over 25,000 businesses.