CoolaData, a Tel Aviv, Israel-based BI behavioral analytics platform, raised $5.6m in Series B funding.
Backers included Salesforce Ventures, TEEC Angel Fund and existing investors 83North and Carmel Ventures.
The company intends to use the funds to accelerate its global growth and extend its reach into IoT and enterprise applications.
Led by Tomer Benmoshe, CEO, CoolaData provides a cloud-based behavioral analytics platform giving product, marketing and business teams visibility into user behavior across all channels and to discover vital information such as user acquisition, churn prediction, retention drivers and customer life-time value optimization. The company’s behavioral analytics – which includes all infrastructure components for data tracking, warehousing, ETL and data enrichment through to advanced visualization – complements Salesforce Wave Analytics.