B12, a NYC-based artificial intelligence startup, secured $12.4m in Series A funding.
Backers included General Catalyst Partners, Breyer Capital, Founder Collective and SV Angel and other private investors.
Founded by Nitesh Banta, a former VC at General Catalyst Partners, and Adam Marcus, an MIT Computer Science Ph.D. and founding team member at Locu, acquired by GoDaddy in 2013, B12 is advancing a platform that streamlines the entire website design process by leveraging algorithmic design and creative experts such as art directors and designers.
The engine behind the company’s human-assisted A.I. model is Orchestra, which was borne out of years of machine-mediated work led by B12 team members out of Stanford, Berkeley, and MIT. B12 open sourced Orchestra as a platform to dynamically assemble teams of highly-skilled experts and machines. Orchestra automates typical project management tasks such as assigning work based on complexity and expertise, as well as pairs apprentices with experts through mentorships.