LeadGenius, a Berkeley, CA-based account-based marketing platform, raised $10m in Series B funding.
The round was led by Lumia Capital with participation from Javelin Venture Partners and existing backers Sierra Ventures, Better Ventures, Bee Partners, Y Combinator (through its new Continuity Fund), Kapor Capital, Initialized Capital, Fuel Capital, Scrum Ventures & FundersClub. In conjunction with the funding, Martin Gedalin of Lumia Capital joined LeadGenius’ board of directors while Noah Doyle from Javelin Venture Partners will join as a board observer.
The company will use the funds to expand the features and the adoption of its platform.
Founded in 2011 by three U.C. Berkeley graduate students (Anand Kulkarni, Dave Rolnitzky, and Prayag Narula), LeadGenius leverages machine learning technology and human researchers to gather and quality-assure B2B contact data. In addition to identifying the best possible accounts in a target market, marketers can also use the SaaS platform to connect with decision makers through automated, personalized emails.
Customers range from tech startups such as Weebly, to Fortune 500 businesses such as Google and eBay.
A Y Combinator alum from the Summer 2011 class, LeadGenius has now raised more than $20 million in total funding.