Netra, Inc., a Boston, MA-based provider of a visual intelligence and search platform, closed $1.85m seed funding.
The round was led by Launchpad Venture Group and NXT Ventures with participation from Zelkova Ventures, Mark Cuban, Berwind LLC and other angels.
The company, which has raised $2.45m in total funding, intends to use the funds to accelerate team growth, product development and sales.
Led by Richard Lee, CEO, Netra has developed four patent-pending technology that allows users to organize photos and videos online, extracting data and insights to understand consumer intent and preferences, and drive visual discovery. The platform, which came out of research from MIT CSAIL, offers an analytics dashboard to brands and agencies, and API access to social listening platforms and e-commerce sites.
In addition to the funding, the company signed an agreement with Kantar Group, one of the largest global data investment management firms, to license its proprietary IRIS Visual Intelligence software.
Netra was a part of Techstars Boston 2015 class.