All Def Digital, Inc., a Culver City, CA-based media company for urban-centric youth culture, raised $10m in Series B financing.
The round was led by Third Wave Digital Partners with participation from WPP – through WPP Ventures – and Andreessen Horowitz, as well as existing investors Nu Horizons, Greycroft Partners, eVentures and Advancit Capital.
The company intends to use the funds to scale its cross-platform audience growth and distribution efforts, its original programming in comedy, music, sports, news and poetry, as well as branded entertainment and multi-dimensional sponsorships.
Led by Chief Executive Officer Sanjay Sharma and Chairman Russell Simmons, ADD produces and distributes original content through its own media properties, social channels, premium television, theatrical motion pictures, live events, and brand partnerships through an in-house creative agency, ADHD.
The company also operates a curated network of social video stars, stand-up comics, writers, actors, poets and hip hop recording artists.