Tenjin, a San Francisco, CA-based mobile marketing infrastructure company, raised an additional $2.5m in funding.
The round was led by NetEase Capital, the venture arm of the NASDAQ-listed Chinese Internet company NetEase, with participation from angel investors Herman Yang and Waikit Lau. Previous funding came from Y Combinator, Lightbank, and angel investors Eric Wu and David King.
The company intends to use the funds to hire for key roles in engineering, product, business development and account management.
Co-founded by Christopher Farm and Amir Manji, Tenjin provides a platform designed to streamline mobile marketing by combining analytics, attribution and ad network data aggregation. The company also gives customers configurable access to the data infrastructure that powers their dashboards as if it were their own, which allows developers to scale without needing to build anything.
Launched in August of 2015, the company now serves clients such as Yelp, Natural Motion, Playdots, N3twork, KLab and more, has processed over $100 million in ad spend and nearly $25 million in ad revenue.
Tenjin currently processes over 300 million events each month and is integrated with more than 70 advertising and media partners, with more being added every week.