MindLytiX, a Paris, France-based provider of a marketing and advertising data platform, raised €1.25m in funding.
Iris Capital made the investment.
The company intends to use the funds for platform development.
Co-founded in March 2015 by Luc Tran-Thang and Eric Janvier, MindLytiX provides brands, agencies, trading desks, data providers and publishers with a technology platform that combines artificial intelligence, real-time data flow analysis, and natural language to transform huge volumes of data into consumer profiles that are always up to date, and delivers real-time targeting. The solution covers all touchpoints of connected consumers, whether they originate from the physical world (loyalty cards, beacons, etc.) or the digital world (Web, mobile devices, TV, connected objects, etc.), always respecting their privacy.
FinSMEs
17/06/2016