Aktana, a San Francisco, CA_based provider of a decision support platform for global life science companies, raised $17.5m in funding.
The round was led by Safeguard Scientifics, Inc. (NYSE: SFE), which will initially deploy up to $8.25m, with participation from existing investor Starfish Ventures and others. In conjunction with the funding, Al Wiegman, Managing Director at Safeguard, who will join Aktana’s Board of Directors.
The company intends to use the funds to continue product development and international expansion with plans to open offices in China and Europe.
Founded in 2011 and led by David Ehrlich, CEO, Aktana provides life sciences companies with a platform that delivers data-driven insights and suggestions directly to sales reps, coordinating multi-channel actions, and giving information regarding which strategies work best for which customers under which conditions.
Once a game plan has been developed around a customer’s existing strategy, the company’s decision support engine examines market data and cross-channel activity, identifies best actions and supporting insights, learns what works best, and deliver this information right in reps and marketing teams’ CRM workflow.
The company also has offices in New York, Tokyo and San Diego.
FinSMEs
08/06/2016