Impact Radius, a Santa Barbara, CA-based provider of digital marketing and affiliate solutions, secured $30m in funding.
Silversmith Capital Partners, a Boston-based growth equity firm, made the investment.
The company intends to use the funds to enhance its core platform, develop new products and services, and accelerate its global expansion strategy by investing in people, infrastructure, partnerships and acquisitions.
Led by CEO Per Pettersen, Impact Radius provides a SaaS marketing platform for digital brands and agencies to manage affiliate campaigns and view into the consumer journey from ad impression through acquisition, across all devices and channels.
The company has more than 230+ employees across six offices worldwide.