Yotpo, a New York City-based content marketing platform, closed $22m in funding.
The round was led by Bessemer Venture Partners, with participation from existing investors Innovation Endeavors, Marker LLC, Vintage Investment Partners, Blumberg Capital and Access Industries alongside other angels. In conjunction with the funding, Adam Fisher, a partner at Bessemer, joined Yotpo’s board.
The company, which has raised $50m in total funding to date, intends to use the funds to add more features, integrations and more forms of user-generated content to its platform, expand globallly with multiple offices outside the US and Israel, add 250 people and the option to explore strategic acquisitions.
Led by CEO Tomer Tagrin, Yotpo provides a platform for businesses to transform user generated content into a customer content marketing engine that drives qualified traffic back to the site.
Along with the funding, the company also announced the hiring of a new Vice President, Jeff DiBartolo, formerly of Salesforce Marketing Cloud.